Brand & identity
Sean Bacon/ Bradford Prairie
Carambola is a boutique surf hotel located in Costa Rica, that offers the perfect tropical surf get away. The hotel needed a logo, website, stationary system and toiletries that would convey the native aesthetics of Costa Rica. Carambola targets surfers betweet the ages of 35-55 that can surf quality waves while expecting a quality stay.
Carambola Surf Hotel combines a lavish tropical stay while being able to surf some of the most perfect waves in Costa Rica. Keepin in mind the importance of staying true to the natural surroundings, choosing a color pallet that represt the landscape was a wonderfuly obvious choice. As for the name, Carambola stems from a popular native fruit, the star fruit. The logo encompasses the kentia palm tree, a star to represnt the start fruit and a elegent san serif.
When starting to design Caramola, I kept in mind that this hotel wants to keep the aesthetic as true to the native land as possible.